Sales · CRM · Collections for wholesale parts

Every sale.
Every dollar.
One road.

One Road rolls every store, every OEM line and every past-due dollar in your dealer group into one screen your parts team actually uses. Built by a wholesale parts director, on the floor, not in a software lab.

Book a 20-minute demo See what it does

Runs on the DMS exports you already pull. No integration contract. Live in weeks.

app.oneroadhq.com
One Road sales dashboard showing net sales, margin and account counts across six rooftops
1 customer per shop, even when the DMS has them as four control numbers in four stores
2× a week aging pulls drive collections credit, instead of monthly summaries and typed notes
Seconds to a board-ready PowerPoint from any dashboard view
Every brand every rooftop, every route, on one page
Why One Road wins

Field CRMs count calls. DMS reports count one store. One Road counts the customer.

Most wholesale tools were built to log rep activity or print a store report. One Road was built to answer the questions a parts director actually asks: who is my customer across all my stores, what are they really worth, who owes me, and who is bringing it in.

01

One customer across every store

DMS customer numbers are store-scoped, so the same body shop is a different account at each rooftop. One Road matches them, merges them and gives each real customer a single ID, a single balance and a single sales history. Fuzzy-match review, duplicate control and MSO rollups are built in.

a true cross-store customer identity, verified against the DMS.
02

AR on the same page as sales

Sales and collections live in the same product, on the same customer card. Collectors get credit from the twice-weekly aging pulls, the month-over-month bridge ties out to the dollar, and the people who collect can see the difference they make.

collector credit computed from balance movement, not from notes.
03

AI that hands you the deliverable

Ask for the quarter and get a PowerPoint in seconds. Ask for a route and get a sequenced plan for the outside rep, built from where the dollars are. Executive summaries, action plans and brand rollups come out written, not as a chart you still have to explain.

decks and OSR routes generated from your own sales data.
04

Dynamic rollups of everything that touches a customer

Trials and their day counts, goodwill, pricing requests, PartsTrader quote conversion, phone AI call logs, sales notes and the field checklist roll up live on the customer card and across the group. Change a merge and every rollup updates.

trials, goodwill and pricing tracked as part of the customer, not a side spreadsheet.
Sales dashboard

All your rooftops. One number.

Net sales, gross profit, returns and unique accounts for the whole group, deduped, with a filter for any salesperson or route. Seventeen analysis modules sit one click below: top movers, bottom 50, customer movement, territory heat map, segmentation and lead scoring.

  • Trial tracker with days remaining on every active trial
  • Quarterly performance summary and executive summary, written for you
  • Alerts to Slack when a price request or a new prospect lands
app.oneroadhq.com
Full One Road sales dashboard with KPI tiles, filters and the analysis module grid
Customer card

The whole customer, not one store's slice.

Standing, lead score, credit risk, sales by brand, month-over-month, year-over-year and the field opportunity score, all on one card built from every store's data. Tabs for personnel, checklist, sales history, notes, pricing, trial, accounting, goodwill, PartsTrader and phone AI calls.

  • Top brand gaps show the untapped revenue by OEM line
  • Field action items tell the rep what to do on the next visit
  • Merged customers keep every store's control number for audit
app.oneroadhq.com
One Road customer detail card for a sample collision center
Collections

Credit for the dollars that actually moved.

Total AR, DSO, past due 60+ and the risk segmentation refresh from each aging pull. The month-over-month reconciliation bridges last month's AR to this month's through paid-off, new and changed balances, and the collection movement tracker shows who entered, exited, worsened and improved.

  • Collector scorecard driven by balance changes between pulls
  • MSO 60-day terms handled in the current-vs-past-due math
  • Letters sent, write-offs, broken promises and overdue follow-ups in one place
app.oneroadhq.com
One Road accounting dashboard with AR KPIs, reconciliation bridge and collection movement tracker
How it compares

What you get that you cannot get anywhere else.

Compared with the way most dealer groups run wholesale today: a field CRM for rep activity, the DMS's own reports, and the spreadsheets that glue them together.

Capability One Road Field CRM DMS reports Spreadsheets
One customer identity across all stores Built in No Store-scoped By hand
Sales and AR on the same customer card Yes No Separate reports If you build it
Collector credit from aging balance movement Yes No No No
AI-generated PowerPoint from any view Seconds No No No
AI route generation for outside reps Yes Manual journey plans No No
Trials, goodwill and pricing requests on the customer Yes Notes only No Separate files
Phone AI call logs and Slack alerts Yes No No No
Works from exports you already pull Yes Integration project Native Yes
Time to live Weeks Months Already there Forever
Modules

Everything a wholesale parts operation runs on.

Each module is already in daily use. Nothing on this list is a roadmap item.

Data Loader DMS sales, aging and CRM exports in, dashboards out
Merge & Duplicates Cross-store identity with review and audit
Customer Rollup MSO and multi-location rollups by brand
Pricing Requests Per-brand discount requests with approvals
OSR Activity Field activity against the dollars it moved
Trial Tracker Every trial, its clock and its outcome
Route Planner & Finder AI routes for reps, public route lookup for shops
Territory Heat Map Where the revenue and the gaps are
Segmentation & Lead Scoring Prospects ranked by fit and upside
Accounting AR, aging, reconciliation, collector scorecard
Expenses & Card Receipts Field expense capture and approvals
Goodwill Goodwill tracked on the customer, not in email
PartsTrader Quote-to-order conversion by shop
Phone AI Calls AI call summaries attached to the customer
Alerts to Slack Pricing, prospects and collections, where the team already is
AI Analytics Executive summary, action plan, decks in seconds
How it runs

Live in weeks, on the exports you already pull.

WEEK 1

Load

Send the sales, aging and customer exports from your DMS. We map your stores, brands and routes and load twelve months of history.

WEEK 2

Merge

We run the cross-store match, you review the merges with your team, and every customer gets its single ID. This is the step nobody else does.

WEEK 3

Run

Reps, managers and collectors get their logins. Pulls refresh twice a week. Your first AI deck is ready for the next manager meeting.

Pricing and demo

Priced per rooftop. No per-seat fees.

Every rep, manager and collector in the group gets a login. You pay for the stores, not the people.

Dealer group
Per rooftop / month
  • Unlimited users across sales, management and accounting
  • Twelve months of history loaded at onboarding
  • Cross-store merge run and reviewed with you
  • AI decks, routes and summaries included
  • Slack alerts and phone AI call logs included
  • Founding groups lock their rate for 24 months
  • 90-day pilot, month to month, no onboarding fee

Ask for a quote with your store count. Founding-group pricing is open to the first dealer groups onboarding.

Book a 20-minute demo

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Thanks. We will reach out within one business day. If you would rather write to us directly: mike.merrifield@oneroadhq.com

Screens on this page show sample data for a fictional dealer group. No customer data is ever shown publicly.

Privacy Policy

Effective date: October 27, 2026

One Road ("One Road," "we," "us") provides sales, CRM and accounts-receivable software for automotive dealer groups' wholesale parts departments. This policy explains what information we collect through oneroadhq.com and the One Road application at app.oneroadhq.com, and how we use it.

Information we collect

How we use information

We do not sell personal information.

Customer data

We process customer data on behalf of the dealer group that provides it and only to deliver the service. The dealer group controls that data and decides who in its organization can see it. Questions about customer data from an employee or customer of a dealer group should go to that dealer group first.

Service providers

We use trusted providers to run One Road, including application hosting (Base44), email (Google Workspace and SendGrid), and AI features that generate summaries, routes and presentations. They process information only to provide their services to us.

Data retention

We keep account and customer data while a dealer group's subscription is active. When a subscription ends, we delete or return customer data within a reasonable period on request, unless law requires us to keep it.

Security

All traffic to One Road is encrypted in transit (HTTPS). Access requires an individual sign-in, and permissions are set per user. No system is perfectly secure, and we cannot guarantee absolute security.

Your choices

You can ask to see, correct or delete personal information we hold about you by emailing us. If you use One Road through your employer, we may refer your request to them.

Children

One Road is a business service and is not directed to anyone under 18.

Changes

We may update this policy. We will post the new version here with a new effective date.

Contact

One Road · mike.merrifield@oneroadhq.com

Terms of Use

Effective date: October 27, 2026

These terms govern use of oneroadhq.com and the One Road application. By using either, you agree to these terms. If your dealer group has a signed agreement with One Road, that agreement controls where it differs from these terms.

The service

One Road provides software for wholesale parts sales, customer management, collections and reporting. We may add, change or remove features over time. Pricing, pilots and subscription length are set in each customer's order or agreement.

Accounts

Access is for authorized users at customer organizations. Keep your sign-in private and tell us right away if you think your account has been misused. You are responsible for activity under your account.

Acceptable use

You agree not to:

Customer data

Each dealer group owns the data it brings into One Road and is responsible for having the right to use it. We use customer data only to provide and support the service, as described in our Privacy Policy.

AI-generated content

Some features use AI to produce summaries, presentations, routes and recommendations. Review AI output before relying on it; it may contain errors.

Our property

One Road owns the software, design, brand and documentation. These terms do not transfer any of those rights to you, apart from the right to use the service while your access is active.

Disclaimers

The service and website are provided "as is." To the extent the law allows, we disclaim implied warranties, including merchantability and fitness for a particular purpose. Reports and figures in One Road depend on the data provided to it, and we do not guarantee they are complete or error-free.

Limitation of liability

To the extent the law allows, One Road is not liable for indirect, incidental or consequential damages, or for lost profits or data. Our total liability for any claim is limited to the amount paid to us for the service in the 12 months before the claim.

Ending access

We may suspend or end access for a breach of these terms. A customer may stop using the service as allowed by its agreement.

Governing law

These terms are governed by the laws of the State of Nebraska. Disputes will be handled in the state or federal courts in Douglas County, Nebraska.

Changes

We may update these terms and will post the new version here with a new effective date.

Contact

One Road · mike.merrifield@oneroadhq.com